Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Contents: September 2010 residential edition

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>	Mortgage Metrics: Residential Daily news + a weekly analysis of loan-product trends from scotsmanguide.com by Dan Yeh, mortgage-industry analyst 9/2010
>	Master the 6 Channels of Marketing Tap the strengths and know the weaknesses of today's promotional tools by Chris Jones, branch manager, City 1st Mortgage Services 9/2010
>	From the Editor by Tony Stasiek, editor 9/2010
>	Spotlight: Texas (residential market) by Darrick Meneken 9/2010
>	Valuation Insight Fannie gets the picture(s) by Griff Straw, president, Solidifi U.S. 9/2010
>	Q&A: Paul Bishop Vice president, research, National Association of Realtors by Darrick Meneken 9/2010
>	Helping Hands Professionals making a difference by Darrick Meneken 9/2010
>	Making Sense of the Financial-Reform Bill Sweeping legislation could start a new era for mortgage brokers and housing finance by Richard Smith, retail manager, American Acceptance Mortgage Inc. 9/2010
>	How to Prep for Call Reports Expected passage of a reporting rule may mean more record-keeping for you by Don DeRespinis, president and founder, Charter Oak Lending Group LLC 9/2010
>	Rev Your Green-Lending Engine Knowing sustainable principles will help you help clients avoid lazy appraisals by Dakota Gale, program manager, sustainable finance, Earth Advantage Institute 9/2010
>	Fraud Report Opens Door to Client Education By warning clients about common scams, brokers can educate and aid by Janine M. Atamian, executive vice president of settlement services, Lincoln Appraisal & Settlement Services 9/2010
>	Using HAFA to Promote Short Sales Want niche clientele? Get to know this government program by Wade Comeaux, president, Fay Financial 9/2010
>	Get Hip to Generation Y The world's most technologically advanced consumers deserve marketing attention by Missy Zakett, vice president of sales, enterprise banking, Western Union Global Business Payments 9/2010
>	8 Steps to Building Relationships Brokers can deliver the personal touches large retail banks can't by Justine Assal, owner, ACM Financial 9/2010
>	Spin a Marketing Web Take your efforts online to understand prospects and earn new business by Peter Harvey, founder and CEO, Intellidyn Corp. 9/2010
>	Ask Yourself: Who Am I? Build business by marketing your personal connections and demographics by Desiree Patno, owner and founder, Desiree Patno Enterprises Inc. 9/2010
>	Create Transparency, Build Trust Calm nervous would-be borrowers by educating them at every step by Drew Kessler, managing director, KMG Mortgage Consulting 9/2010
>	Your LOS Could Be Your Next Marketing Tool Check now to see if your loan-origination software has these five options by B.J. Bounds, senior marketing communications specialist, Calyx Software 9/2010